We take the frustration out of
outsourced cold email outreach

Agency Specific

For over six years, we’ve partnered with leading agencies across New Zealand and Australia, mastering the art and science of cold email. Our experience means we know what works — and what doesn’t.

AI + Human Touch

Our process combines the precision of AI with the nuance of human insight. From crafting email copy to syncing campaign data, every step is efficient, deliberate, and meticulously executed.

Premium Tech Stack

Our tech stack is purpose-built for agency outreach. By partnering with Surf Digital, you gain immediate access to best-in-class tools and systems that elevate your campaigns from day one.

Data Driven

Having delivered outreach across 50+ industries for more than 100 agencies, we make data-driven decisions on CTAs, intro lines, and subject lines tailored to each specific industry.

AI Deep Research

Our process begins with AI Deep Research, where we leverage advanced models to uncover the most effective lead generation methods for each client’s market. This stage combines competitive intelligence, persona refinement, and data-driven TAM analysis to pinpoint where the best leads exist online. By grounding our strategy in AI-powered insights, we ensure every following step — from targeting to enrichment — is guided by verified, high-quality data.

ICP Segmenting

Tam Mapping

Lead Gen Method

We start by defining the Ideal Customer Profile to clearly understand who the best buyers are and what they care about.

Then we map the Total Addressable Market to identify every viable segment with real revenue potential.

Finally, we determine the most effective lead generation method for reaching and engaging those prospects at scale.

Generate Targeting Strategy

We turn research into action by building a clear targeting strategy that connects each segment with the right outreach approach and messaging. This ensures every campaign focuses on the highest-value opportunities.

Build Lead List

Based on the most suitable approach, we’ll either use one of our trusted data providers or develop a custom strategy to source the right leads.

Email Waterfall Enrichment

Waterfall enrichment means using multiple providers in sequence to maximize data quality and coverage. We search across several tools until we find a valid match - often tripling both coverage and accuracy. Instead of relying on a single source, we cross check with the best in class providers, since some perform better than others for specific use cases.

Quality Control Systems

When running outreach, precision, relevance, and meticulous execution are essential. Because we represent you, we take QC and list hygiene very seriously. Youʼre buying into a process thatʼs thorough, hands on, and reliable.

What This System Generates

Every prospect we hand over is qualified, vetted and raised their hand to talk to you.

Case Studies Book a Call

12-16

8-12

2-3

Interested leads/month

Qualified Meetings/month

Deals Closed
/month