Process

1) Build lead list

After our strategy calls outlining who a dream client would look like for you, we decide the best place to find the leads in the industry or segment you want to target. As we have experience targeting over 30 industries through the last 5 years, we know where the gold mines are on the internet to find leads.

2) Craft email copy

We use your past experience, results and clients to craft our email copy. It is a requirement for us to work with you to have experience that we can draw from because it is a key part of our strategy. We proof read our email copy, add A/B testing and Spintax to ensure we achieve great deliverability and can maximise our results.

3) Review

At least in the beginning of our engagement, we like to send you the leads and email copy to be checked off before scheduling. This ensures that we are aligned with the leads you want to target aren't saying anything we shouldn't in our emails. This is optional but recommended at the beginning.

4) Schedule campaign

Once everything is reviewed and ready to be scheduled, we click live through our cold email scheduling software. You will have access to the multiple email accounts and domains we set up for you and will be forwarded every interested response to continue the conversation.

Every week, we will send you a report which provides information about how many emails we've sent, the amount of responses and how many interested prospects there are including their contact details.

Where do we find our leads?

There is no one size fits all lead generation tool or place on the internet we use. The method that we use to find the leads also varies, see below some of the most common strategies we use:
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Lead Gen Databases

Scraping Online Directories

Manually on Google Pages

LinkedIn Sales Navigator

Examples by Industry

SaaS

For finding SaaS companies we use a range of methods depending on which vertical of SaaS you are wanting to target. For more common types of software businesses, they can be found on online directories such as Capterra, G2 and crunchbase. We also use tools like Builtwith to target SaaS companies using a specific type fo technology, like HubSpot for example. If the vertical of SaaS is more niche, we would use google to manually find these types of companies.

E-Commerce

To find E-Commerce businesses, our clients usually want them to be using a specific type of technology like Shopify, WooCommerce or Magento for example. We use Builtwith to find these types of leads if the targeting is focused on the tech stack. For narrow E-Commerce industries, we also use google to find Top 100 articles that list companies in the vertical we're looking for.

Healthcare

Healthcare is a large umbrella of different types of sectors and there are already many online directories for hospitals, clinics and providers in specific locations we can target. We also use Google My Business listings to find smaller providers depending on your ICP.

Online Directories

An Online Directory is a directory, article or website that provides a list of companies we can target. This could be an article showing the "Top hand rehab clinics in Toronto" for example. Or it could be something like Capterra, which displays software products in specific categories.

Our development team builds custom python bots to scrape these online directories to which gets the domains. Our lead generation team then finds the right prospects at each company. If we cannot scrape the website because it is blocked (Capterra for example), we will manually get the data from each page.
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Targeting by tech stack

Targeting by tech stack is one of our most effective ways to build prospect lists. We like to use this strategy when our client helps businesses that use a specific technology, and help them with that technology. For example there are many HubSpot partner agencies that help companies use the HubSpot platform better.

Cold email tools we use

Types of technologies companies use:

- Website platform
- CRM
- Programming language
- Plugins or apps
- Email hosting providers
- Marketing automation platform
- Analytics/Tracking software

Example of ICP:

- B2B customer journey tracking companies
- Using HubSpot for CRM
- HQ in USA
- Revenue $10M+
- 100+ employees
- Decision makers: CMO, Head of Marketing, Director of Marketing

Multivariate Testing and A/B testing:

With every campaign we run, we are either A/B or multivariate testing. By doing this, we are able to get data quickly and reiterate accordingly.

A/B Testing

Multivariate Testing

Meaning

A/B testing compares 2 versions of a 1 variable to find which yields the most interest.

Multivariate testing compares multiple versions of an email. Instead of an A/B test, this is an A/B/.../Z test.

Example

Two subject lines for the same email or two types of CTA tested against each other.

Multiple subject lines, different offer angles, different CTA’s tested against each other.

Helps Identify

“Which of the two versions of my cold email yields more interest?”

“Do they respond to a shorter or longer email with a CTA asking for a meeting vs offering a loom video?

Advantages

Testing A/B variables can be faster than MVT. Results are easy to understand with A/B testing.

Isolating many elements helps to understand their individual effect on the conversion rate.